Too often we see jarring changes between building awareness and increasing consideration. This disunity in an ecommerce strategy can hurt your conversion rates, but by creating marketing strategies with your sales funnel in mind, you can create a seamless journey that works to propel your potential customer into not only an existing customer but a returning customer.
Finally, get on the phone with your existing and/or past clients and customers. Tell them you are doing some research to help create additional content and resources to help them, and ask them for 10-15 minutes of their time to learn more about their specific questions and challenges. You’d be surprised how much people are willing to open up when you simply ask them to.
Your content doesn’t necessarily have to be a blog post either. If you want, you can publish a podcast episode (audio content), or perhaps a video. The type of content you create is not super important. The important thing is that the content you create actually helps your target market. Try to create the best piece of content on the web about that specific problem that you identified in Step 1.
Imagine just letting your website sit around for a year without ever editing its content. After a year, the WordPress CMS version is old and probably susceptible to hacking. Most website builders, on the other hand, are silently updated and maintained behind the scenes by the provider. As long as your password is secure, you have almost nothing to fear.
ToFu: Top of Funnel sales funnels are for cold traffic. Cold traffic is like a blind date. The purpose is for you to get to know them by providing value so that your audience get to know like and trust you. If you succeed, the customer might just for over their email so that you can follow-up. A typical example is a landing page the provides a downloadable lead magnet in each for an email.
Maybe just like you, at first we didn't have a darn clue about how to build a website, nevermind write half a line of code if our life depended on it! We wanted to build a website to start a side business, and felt overwhelmed, confused & scared about how to actually do it, which builder to use, and making wrong decisions. After years of trials & errors using different website builders, we're here to share our experiences with you.
Based on what you learn about customers during your interactive content, send personalized purchase suggestions. Create how-to videos, product guides, and even finders to assist purchasing decisions. This is the crux of content marketing: Produce useful, personalized content that speaks to your audience and draws them into the ecommerce sales funnel.
WordPress is an open source content management system. It is mainly based upon MySQL and PHP. The main features of WordPress are that it includes a plugin architecture and a template system which helps in handling the format of contents easily. WordPress being related to blogs supports different web content along with mailing lists and forums. It also provides media galleries and different online sources. It is also a web creation tool that helps in creating websites. From different blogs to e-commerce to business and portfolio websites. It has various themes that can be installed and switched. These themes allow users to change the look and functionality of any website. The themes that are the present need that either of these: PHP, HTML and CSS should be used. With these themes, WordPress also provides plugins that help to enhance the features and functionalities of any website. Though WordPress is popular it is not the only publishing platform that is present.
It also includes hosting, themes as well as apps to help you get your site up and running. Although not as advanced as WordPress blogging platform, the blogging capabilities of BigCommerce is pretty great. It is easy to use and is secure as it is protected by multiple layers of security. Managing and running an efficient and successful online shop is easier and we can say that it is a pretty great alternative to WordPress in this niche!
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