For example, Google has registered: Google.net, Google.info, Google.co, Google.cc, Googel.com, Gogole.com and many many more. They all redirect users to the main: Google.com domain name, but they bought all of them because they didn’t want other people to run phishing and scamming websites and tricking people into thinking they are actually on Google when in fact they were getting scammed and hacked.
Your new domain is going to be your branded business name. You need to ensure that future social media profiles are available. Use Knowem.com to quickly check profile availability for your new brand and instantly reserve handles from services like Twitter, Facebook, Instagram, Pinterest, and others. It’s probably not a good idea to buy a brandable domain if its corresponding social profiles that are already taken.
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An advantage of using a website builder is that it allows you to simply drag and drop content to create your site, and publish your site to live with a few clicks. No technical experience is required. With the Website.com site builder, you will not need to build your website with coding, and you will not need to transfer files from your desktop computer to the server through FTP.
A merchant account is an account number issued by an acquiring bank for a specific merchant. This account number is similar to other unique account numbers issued by a bank (like a bank account number), but is specifically used by the merchant to identify itself as the owner of the transaction information it sends to the bank, as well as the recipient of the funds from the transactions. As part of the application to receive a merchant account, merchants are required to agree to follow the regulations set by card associations, such as Visa or MasterCard.
As we’ve been saying, shorter is better. If you can’t get your domain name down to one memorable word (almost impossible to come by these days), then consider adding one or maximum two more words. Combinations of two words work great for the memorable names like LifeHacker.com or GeekSquad.com. Also, don’t use an acronym. People will never remember the letters unless it’s a highly catchy name.
Matt Ackerson founded AutoGrow (Petovera Inc.) in 2010 as a conversion-focused web design agency. The company has since worked one-on-one with over 500 customers and clients to create their sales funnels. Matt is a graduate of Cornell University. He and AutoGrow have been featured in Techcrunch, Forbes, Inc, Venture Beat, Mashable, and Popular Science among others. He and the team write in-depth articles on digital marketing, sales funnel design, and also offer an advanced funnel training course here on AutoGrow.co
Too often we see jarring changes between building awareness and increasing consideration. This disunity in an ecommerce strategy can hurt your conversion rates, but by creating marketing strategies with your sales funnel in mind, you can create a seamless journey that works to propel your potential customer into not only an existing customer but a returning customer.
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This funnel uses the “Urgency Principle” highly effectively, in this case using Scarcity (the page offers a limited number of vouchers and updates the number as it decreases in realtime) rather than Urgency (a countdown until an offer expires). Scarcity and Urgency are among the most effective tools for inducing rapid action on the part of a customer. When there’s limited numbers of a product its perceived value increases. This principle is evokes the powerful emotion of fear – in this case the fear of missing out on a good deal.
If you’re planning to run a blog, a straightforward content website, or a website with a combination of functionalities — like a blog with a store — your best bet is probably a content management system like WordPress. This would provide a stable and flexible platform for doing a number of different common business activities online. Two other popular options in this category are Drupal and Joomla.